Malte Landwehr

Malte Landwehr on Reddit

Malte Landwehr is an active member of multiple SEO, AI search and product management communities. His 10,000 contributions have earned him more than 40,000 karma and over 50 achievements.

The account

Malte Landwehr has been active on Reddit since at least 2019 as u/maltelandwehr. The profile describes him as “CPO & CMO Peec AI. Background in SEO, product management, and management consulting.”

Most of that activity sits in the search and marketing communities: r/SEO, r/bigseo, r/TechSEO, r/seogrowth, r/localseo, r/aeo and the newer AI search subreddits, plus r/ProductManagement and r/marketing. The sections below collect what other users say about him, where his work is quoted as a source, and which answers, comments and posts people kept coming back to.

Upvote counts on this page are Reddit's public scores as recorded on 4 September 2026.

Malte Landwehr's Reddit Awards

Reddit gives out community badges for how much a member contributes and how well those contributions land. Malte Landwehr has earned the legendary “Top 1% Commenter” badge multiple times in r/SEO and r/marketing.

  • Top 1% Commenter, r/SEO and r/marketing. Earned multiple times in both communities.
  • Super Contributor, r/SEO.
  • Top 10% Commenter, r/ProductManagement.

References by other users

Other Reddit users refer to Malte Landwehr by name or by username.

There was recently a discussion on OMR with several German SEOs, including Malte Landwehr who is quite active on this subreddit.

u/marco_superchat, r/SEO, 14 March 2024, in Unpopular opinion but sites like Reddit are going to become part of everyday SEO. 25 upvotes, 56 comments.

It was first brought to light by SEO Malte Landwehr on X / Twitter.

r/RealSEO, 15 January 2024, in Why a New SEO Subreddit?. 12 upvotes.

hi u/maltelandwehr, interesting study!

u/arn068, r/SEO, in Mediavine websites lost 66% of SEO traffic. 105 upvotes, 137 comments.

Google the word Jaguar, the car appears before the animal. This is because the animal did not hire a good SEO consultant.

Quoted as Malte Landwehr in r/smallbusiness and r/branding, 17 October 2024.

Tons of spammers across platforms are accidentally revealing themselves as bots right now, posting an OpenAI error message. Discovered by Malte Landwehr on LinkedIn.

r/DeadInternetTheory, 24 April 2025, in this thread. 173 upvotes, 23 comments.

His SEO memes were reposted and referenced in r/seogrowth in 2022.

Work cited as a source

Threads started by other users that build on his research.

  • llms.txt citation tracking. r/AISearchAnalytics reported that Malte Landwehr from Peec AI was tracking llms.txt citations and had found that they doubled in ChatGPT, while still accounting for roughly 0.0001% of all citations. Thread.
  • Agent-facing utility versus answer visibility. r/page2podcast cited his distinction between llms.txt being potentially useful for agents and having no demonstrated visibility benefit in normal AI answers. Thread.
  • Search engine dependencies in AI assistants. A third party reproduced his test showing how differently ChatGPT, Grok, Claude and Perplexity rely on Google and Brave Search. Thread.
  • Other reposted work. His research and commentary were also republished in threads on AI-generated content and traffic crashes, location strings in AEO and GEO tools, BrightonSEO notes, background searches in AI search, and industry impact frameworks.

Most cited answers

Answers that later participants in the same or other threads pointed back to.

  • There are no such things as toxic backlinks. Later commenters endorsed the advice in r/SEO.
  • Publishing cadence is not a ranking factor. Summarised by another user as “I agree with u/maltelandwehr, Google does not care.” r/SEO.
  • SSL is essential but should not be paid for. Use Let's Encrypt instead of a monthly fee. r/SEO.
  • Bounce rate is a weak signal in isolation. A page can satisfy a user quickly and still show a high bounce rate. r/SEO.
  • Build for users, not for crawlers. His internal linking advice was summarised as “do user-friendly not search engine friendly.” r/SEO.
  • Not every page needs to be indexed. r/SEO.
  • Prompt tracking is the practical AEO metric. r/aeo.
  • Further cited topics. Terminology in the AEO and GEO debate, interlinking related sites, internal link visualisation, indexability of login pages, blocking search engines, finding orphan pages, consolidating thin content, bulk publishing, expired domains, marketing pay, learning resources, image file names and page speed.

Highest upvoted comments

  • 732 upvotes: how Google autocomplete works, r/ich_iel. Autocomplete suggestions come from aggregate search behaviour, not from a user's own search history. Reddit comment search.
  • 331 upvotes: the marketing response to the Signal group chat incident, r/marketing, 25 March 2025. “We encrypt your group chats. Whom you invite is up to you.” Thread.
  • 291 upvotes: why B2B SaaS ships features nobody uses, r/ProductManagement, June 2023. Features can exist for purchase checklists, procurement, sales pitches and key client retention. Thread.
  • 192 upvotes: what social media managers at big brands actually do, r/marketing, March 2024. Thread.
  • 176 upvotes: what goes into a product strategy deck, r/ProductManagement, January 2023. Thread.
  • Other highly upvoted topics. Release cadence, SEO on a minimal budget, content platform moderation, SEO agency quality, AI-written content, Vimeo layoffs, semantic retrieval, automation, keyword selection, large site SEO, entity building, programmatic SEO, goal metrics, product tooling, PRDs, AI visibility, the chat.com redirect at OpenAI, AI search optimisation, link building, product acquisitions, bug prioritisation, E-E-A-T, domain age and content updates.

Posts

  • Shreyas Doshi's $1000 PM Career course, r/ProductManagement, 26 December 2022. 340 upvotes, 121 comments. Thread.
  • 2% of websites now block OpenAI crawler, r/ChatGPT, 4 December 2023. 276 upvotes, 51 comments. Thread.
  • Mediavine websites lost 66% of SEO traffic, r/SEO, 3 January 2024. 105 upvotes, 137 comments. Thread.
  • Everything we know about Google SGE, r/SEO, 6 January 2024. 94 upvotes. Thread.
  • Other posts. The Top 1% of App Publishers Generate 80% of All New Installs; EEAT, the complete list of factors; Common AWS migration mistakes; Impact of Google AI Overviews; Using Google's “About this result” to improve your content; Learnings from analysing 1,800+ leaked Yandex ranking factors; What is the Google pageburst bot?; Anthropic expects their SEOs to know about AEO and GEO; and 50% of Perplexity's citations are from 2025.

Reference works on his profile

Longer pieces kept and updated on the profile itself.

  • AI Definitions for SEO & LLMO, a long-running glossary of AI, LLMO and GEO terminology. Thread.
  • Simple AI Definitions, a general AI companion to the glossary, updated over time. Thread.
  • SEO is dead? Fact checking GEO claims in 2025, Top Tools to Track Brand Visibility in AI Search (2026) and Malte Landwehr Biography (Profile) are also maintained on the profile.