Malte Landwehr in the Press
Where Malte Landwehr has appeared in newspapers, magazines, the trade press, on TV, on radio and on podcasts. Coverage in German and in English, newest first.
Published , last updated .
Summary
Malte Landwehr has been quoted, interviewed and cited in the press since 2008. National coverage includes DIE ZEIT, DER SPIEGEL, the Süddeutsche Zeitung, the Berliner Zeitung and ARD's Monitor. The early coverage is about his research on companies that edit their own Wikipedia entries, and on online reputation. Since 2024 the topic is AI search. Search Engine Journal, Search Engine Land, Search Engine Roundtable, OMR and SEO Südwest regularly report his studies and data from Peec AI. Since 2023 he has been a guest on 25 podcasts and video shows.
TV and radio
- Monitor (ARD), : Inside Wikipedia: Angriff der PR-Industrie. Interviewed on PR agencies that edit Wikipedia articles for their clients. t-online and the Wikipedia Signpost reported on his statement.
Further TV and radio appearances, with no recording online: mittags|magazin (ARD), Morgenmagazin (ARD), ZAPP (NDR), WESTPOL (WDR), Shift (Deutsche Welle), WDR 2, WDR 5, NDR Info, inforadio (rbb), Radio Bremen, SR 1 Europawelle and B5 (Bayerischer Rundfunk).
Newspapers and magazines
- DIE ZEIT, : Empfiehlt die KI den besten Schuh – oder wurde sie manipuliert? Print issue 48/2025. Quoted as head of product at Peec AI on how companies get chatbots to recommend their products. ChatGPT also cites advertorials as if they were journalism.
- abi» Magazin (Bundesagentur für Arbeit), : Was macht ein Online-Reputationsmanager? Issue 4/2014. A profile of his work in online reputation management.
- t-online, : Manipulationen in Wikipedia: Dauerbeschuss von PR-Agenturen. Quotes his statement from Monitor. Professional providers work at a level Wikipedia has little chance of detecting.
- wissen|leben (Universität Münster), : Am virtuellen Politikstammtisch. Quoted as a researcher on Twitter and the 2013 German federal election.
- Berliner Zeitung, : PR bei Wikipedia: Mitarbeiter manipulieren Wikipedia. Quoted as an online reputation expert. The article cites his finding that one in three DAX companies had edited its own Wikipedia entry. The Frankfurter Rundschau ran the same text.
- DER SPIEGEL, : Planet der Freundschaft. Print feature on Facebook. Quoted as a blogger on privacy and safety on Facebook.
- Süddeutsche Zeitung, : Mich gibt's nur einmal. Quoted as a blogger on online identity and what it means to share a name on the internet.
- PR-Journal, : Recherche: Jeder 3. DAX-Konzern manipuliert bei Wikipedia. His research on DAX companies editing their own Wikipedia entries. One in three had done it.
Malte Landwehr has also been quoted in Cosmopolitan, Auto Bild, Greenpeace Magazin, pressesprecher, iBusiness, Webselling, the Frankfurter Rundschau, the Saarbrücker Zeitung, the Pfälzischer Merkur, Internet World Business, Website Boosting and t3n.
Trade press, 2023 to 2026
Articles in the search and marketing trade press that quote him or report his research.
2026
- Search Engine Journal, : Google AI Overviews Have More Links, But Not All Reach The Web. Quoted on Peec AI data showing that Google massively increased the number of external links in AI Overviews.
- PPC Land, : Ad tech's most reliable numbers this week had to be pried out by courts. Reports the same Peec AI data. External links went from close to 0% of AI Overviews to more than 25%.
- Search Engine Roundtable, : Google AI Overviews With Way More External Links; Report. Barry Schwartz on the Peec AI analysis of external links in AI Overviews.
- OMR Reviews, : Warum GEO PR verändert und was Pressearbeit jetzt leisten muss. Quoted on third-party sources. They matter most if you want LLMs to recommend you.
- SEO Südwest, : Die wichtigsten Google Rankingfaktoren 2026: Ergebnisse der Expertenbefragung. One of the experts surveyed on Google's ranking factors.
- Search Engine Roundtable, : Google Says EU DMA Changes Resulted In Largest Reduction In Search Quality. Shows his screenshots of how the EU Digital Markets Act changed Google's results for flights, hotels, products and maps.
- SEO Südwest, : ChatGPT hat einen eigenen Index: SEO für Google reicht nicht mehr. Reports his test on ChatGPT's own search index.
- Lily Ray, : What We Can Learn from Evolving ChatGPT Fan-Out Queries. Cites his finding that ChatGPT runs site: queries against wrong or parked brand domains.
- OMR Reviews, : KI-Sichtbarkeit 2026: Wo B2B-Tech-Unternehmen in DACH wirklich stehen. Quoted with a simple tip. Ask in your contact form how a lead found you.
- Search Engine Land, : AI shopping starts with your product feed, not your product page. Describes his test. A new shop added to Google Merchant Center appeared in Google Shopping the next day, and then in ChatGPT.
- Search Engine Journal, : How To Measure AI Search Visibility. Quoted with “Being cited is not being recommended.”
- OMR, : Das sind die besten KI-Präsentationen des Jahres. Lists his OMR Festival talk “AI Search 2026: Was wirklich funktioniert” among the best AI talks of the year.
- Search Engine Roundtable, : Grokipedia Continues To Drop in Search Visibility And AI Search Visibility. His analysis confirmed that Grokipedia was losing visibility across AI platforms.
- SEO Südwest, : ChatGPT zitiert gelöschte Wikipedia-Artikel und bietet damit Einfallstor für Spam. Reports his finding that ChatGPT cites deleted Wikipedia articles.
- Search Engine Roundtable, : Grokipedia Seeing Decline In Google Search Visibility. Quoted confirming the same decline in ChatGPT, AI Mode and AI Overviews.
- SEO Südwest, : Cloaking-Fall zeigt: ChatGPT nutzt wahrscheinlich Google Suchergebnisse. Reports his analysis of a cloaking case.
- Search Engine Land, : Why LLM-only pages aren't the answer to AI search. His tests on five sites with about 18,000 citations. A 12345.txt file would be cited too, as long as it contains useful and unique information.
2025
- Search Engine Roundtable, : Google May Be Using Generic & Undocumented Google Crawler. Quoted on two undocumented bots that come from Google IP addresses.
- Search Engine Roundtable, : Daily Search Forum Recap: May 15, 2025. Quoted with “Right now, Perplexity is as spammable as Google was 10 years ago.”
- SEO Südwest, : Google AI Overviews: Klickrate sinkt laut Meta-Studie um durchschnittlich 40 Prozent. Reports his meta-study of AI Overview click-through rates.
- SEO Südwest, : Studie: Öffentlich-rechtliche Medien konnten in der Google Suche seit 2015 deutlich zulegen. Reports his study of public broadcasters in Google Search.
2024
- OnlineMarketing.de, : What people are saying: So pusht Google jetzt populäre TikToks.
- OnlineMarketing.de, : Google bestätigt Leak: Search Insights sind echt.
- Hello Partner, : Google's SGE “Devastating” for E-Commerce, But Could Be Good for Affiliates. Built on his summary of seven studies of Google's Search Generative Experience.
- Search Engine Roundtable, : Google Tests SGE AI Overviews In The Wild (Subset Of US Users). Quotes his post on spending more than 50 hours exploring the Search Generative Experience.
- OMR, : ChatGPT & Co. als Traffic-Quelle: Werden GAIO oder LLMO jetzt zur Marketingdisziplin? Quoted at length as Head of SEO at idealo. idealo was getting traffic from ChatGPT every day.
- Search Engine Roundtable, : Large SEO Reddit Community Taken Over By New Moderators. Quoted on the moderator takeover of r/SEO.
2023
- OMR, : Fail: Diese Seiten haben Texte mit ChatGPT erstellt. Credited for spotting websites that had published ChatGPT output unedited.
- OMR, : Plattform-Rückblick Teil 2: Was 2022 bei Google und Spotify am stärksten gefragt war.
Interviews
- Affiliate Marketing Blog, : #AskTheExpert mit Malte Landwehr.
- Seeders, : Why is ChatGPT scraping Google Shopping instead of using its own product integrations? Recorded at BrightonSEO in April 2026.
- OptimizeCamp, : Malte Landwehr on What's Actually Working in AI Search Right Now. Twelve questions on GEO and content optimisation.
- CMO Thinks, : How Brands Win Attention Inside AI Search, Malte Landwehr Explains. How AI search changes brand discovery in B2B.
- turi2, : Wer suchet, der findet? Wie Unternehmen in der KI-Ära sichtbar werden. Joint interview with Maximilian Ziche, including three tips from Malte Landwehr. It was the most-clicked topic in turi2 am Abend that day.
- Jaeckert & O'Daniel, : “GEO Will be 100 Times Stronger than SEO”: Interview with Malte Landwehr, CMO of Peec AI. From the Content Performance Podcast. On leaving a VP role for Peec AI.
- RankSider, : SEO Trends 2023.
- Darius Erdt, : 7 neue Fragen über Leadership an Malte Landwehr.
- Econsultancy, : A day in the life of… VP Product at Searchmetrics.
- SEO Jo, : Search for 2016: Interview with Malte Landwehr, speaker at Performance Marketing Insights Event.
- Internet World Business, : Wie sieht die Suchmaschinenoptimierung der Zukunft aus?
- Content Bird, : Trends im SEO und erste Einblicke in die Themen der Search Conference.
- SEO Küche, : Plausch in der Küche mit Malte Landwehr.
Podcasts and video interviews
Episodes since 2023 with Malte Landwehr as the guest. The older ones are listed under Podcasts on the articles page.
- Pricing Friends, : LLM-Sichtbarkeit und Pricing mit Malte Landwehr: Warum gewinnt transparentes Pricing in der KI-Suche?
- Marketing mit KI, : Wer entscheidet, ob ChatGPT deine Marke empfiehlt?
- The Ross Simmonds Show, : AI Visibility: Malte Landwehr on How to Measure LLM Search and Win More Brand Mentions.
- Unscripted SEO, : Malte Landwehr of Peec AI on Consensus, Query Fan-Outs and AI Content Guardrails.
- No Hacks, : ChatGPT Shopping Is Scraped Google Shopping.
- Marketing Transformation Podcast, : #229 mit Malte Landwehr // Peec AI.
- Voices of Search, : What Signal Do You Trust When Evaluating AI Search Visibility.
- OMR Education, : GEO Hacks 2026: Was wirklich funktioniert und was nicht.
- narrative now, : AI Search, Zero-Click & die Renaissance von PR.
- WP Legends, : Malte Landwehr on SEO, GEO, and How AI is Transforming Search Visibility.
- Masters of Search, : SEO is dead.
- Search Effect, : Die Zukunft der KI-Suche mit Malte Landwehr.
- Publisher SEO, : ChatGPT & AI: Haben Publisher noch eine Zukunft?
- eMarketing Association, : Malte Landwehr, of Peec AI, on the intersection of SEO and GEO.
- Tech and Tales, : Stirbt das Internet? Wird GEO SEO ersetzen?
- Das Gelbe vom AI, : Malte Landwehr: GEO, Marken-Sichtbarkeit & SEO in der KI-Ära.
- GrowCast, : AI Search im B2B Marketing: Wie ChatGPT & Co. Deals entscheiden.
- Selbständig im Netz, : KI Suche Optimierungs-Tool.
- OMR Education, : AI Search & die Zukunft von SEO.
- FlyingCat Executive Conversations, : Why SEO needs a seat at the exec table.
- SISTRIX SEOPRESSO Live, : Wie man als Marke in Large Language Models sichtbar wird.
- Cutting Edge, : Demystifying SEO.
- SEOPRESSO, : SEO Myths.
- The SEO Sprint, : Lessons from Searchmetrics.
- CRO.CAFE, : SEO Basics & Trends mit Malte Landwehr von idealo.
Guest articles
Articles he wrote for other publications.
- Search Engine Journal, : What Matters In An AI Prompt? Intent or Keywords? Sponsored by Peec AI. A study of about 38,000 AI answers. Intent matters more than exact wording.
- Search Engine Journal, : How To Win In Generative Engine Optimization (GEO). Sponsored by Peec AI.
- Advanced Web Ranking, : How to Optimize for LLMs and Get Cited in AI Outputs.
- Econsultancy, : Fact-checking six more rumours about how search is changing.
- Econsultancy, : Fact-checking five rumours about the way search is changing.
- Econsultancy, : How YouTube dominates search and how you can optimize your videos to take advantage.
- Econsultancy, : From Direct Answers to Video Carousels: How Google keeps searchers within its own universe.
Press releases
- Peec AI via GlobeNewswire, : Peec AI Adds Coverage for Meta's Muse, Extending Visibility Monitoring to Personal AI Agents. Quotes him on tracking Meta's Spark model as the closest approximation of brand performance in Muse.
- Peec AI via GlobeNewswire, : Peec AI, the AI visibility monitoring company, assembles a team to decode how ChatGPT and other LLMs recommend brands. Quotes him as CPO. Anyone can measure brand visibility. The hard part is giving recommendations that move the needle.
- Searchmetrics, : Neue Studie: Mehr Wettbewerb bei Google Shopping, trotzdem drohen neue Probleme mit der EU-Wettbewerbsbehörde. His study of Google Shopping after the EU fine, quoted as VP Product. The English release went out via RealWire.
- Searchmetrics, : SEO- und Marketing-Knowhow aus einer Hand: Malte Landwehr wird neuer Produkt Marketing Manager bei Searchmetrics. Announces his move to Searchmetrics.
Trade press, 2014 to 2022
A selection from his years at Searchmetrics and idealo.
- Search Engine Journal, : Google's May 2022 Core Update: What's the Impact So Far?
- Sistrix, : Google Core Update May 2022.
- Niche Pursuits, : May 2022 Google Core Update: 3 Big Findings from Head of SEO at idealo.
- Marie Haynes Consulting, : Newsletter 238: News about Google's Algorithms.
- OMR, : Trendyol will den deutschen Modemarkt aufrollen – und kopiert dafür das Shein-Playbook.
- OnlineMarketing.de, : Kurzvideo-Boom auch bei Google: Mehr TikToks und Co. in den SERPs.
- Indiskretion Ehrensache, : Gendern und SEO: Alltagssexismus, powered by Google.
- Verein Deutsche Sprache, : Gendern schädigt Suchmaschinenoptimierung.
- Wortfilter, : Google liefert Gender diskriminierende Suchergebnisse.
- lexoffice, : Google Gender Bias: Kann eine Steuerberaterin mit diesem Begriff gefunden werden?
- Meltwater, : Metaverse: Wie werden wir virtuellen Raum in Zukunft nutzen?
- Search Engine Journal, : Scalable SEO: Tips & Advice from 20 Enterprise Experts.
- Econsultancy, : Google makes Shopping listings free: what will it mean for search marketing?
- Internet Retailing, : Google giving retailers free product listings on its Google Shopping service.
- Digital Intelligence, : Google opens up shopping ads listings for free.
- Perficient, : Don't Discount Plain Old Images in Your Visual Search Strategy.
- OnlineMarketing.de, : Ergebnisse aus dem Featured Snippet tauchen nicht erneut in Googles Suchergebnissen auf – oder doch?
- Textbroker, : Wie du mit cleverem Content-Marketing die Corona-Krise überstehst.
- MediaPost, : Google's Algorithm Upsets Search Rankings.
- MediaPost, : Even High-Ranking Websites In Google Search Results Fail Visual Accessibility.
- Enterprise Times, : Competition is increasing in Google Shopping, but will this satisfy EU regulators.
- Business of Apps, : Half of Google Shopping ads now come from external providers in EU.
- Mobile Marketing, : Google Shopping Ads have opened up since €2.4bn EU fine, but by how much? Report.
- eTailing Summit, : ‘Competition is increasing’ in Google Shopping.
- State of Digital, : SERP Seasonality: Managing User Intent to Maintain Rankings.
- Internet World Business, : Kleinere Shops und Websites ranken auf Google künftig besser.
- Marketing Börse, : Die Hälfte aller europäischen Google Shopping Ads stammt von externen Quellen.
- Suchradar, : Wie schlimm sind Zero-Click-Suchanfragen?
- The Drum, : Will visual search help Amazon dethrone Google?
- Internet World Business, : Googles Similar Audiences sind ein klarer Angriff auf Facebook.
- Website Boosting, : Die Trends der digitalen Werbewelt von der Performance Marketing Insights Europe in Amsterdam.
- OMR, : Der SEO-Coup von Pixabay: So hängt ein kleiner deutscher Stockfoto-Dienst die millionenschwere Konkurrenz ab.
- OMR, : SEO für Logins von Freemail-Seiten.
- t3n, : Für Webworker: 10 Tools, die du (vielleicht) noch nicht kennst.
- Sistrix, : Computerlinguistik als Google-Rankingfaktor.
- SEO United, : Experiment zu Googles Bewertung von Links.
For journalists
A speaker bio and a print-quality press photo are on the speaker page. The photo is free to use for publications. Contact details are in the imprint.
This page in German: Malte Landwehr in der Presse.