Malte Landwehr
Malte Landwehr has worked in digital marketing and product management for over 20 years.
He is the CPO and CMO of Peec AI. According to Business Insider, one of Europe's fastest-growing start-ups.
Key facts
- 20+ years SEO
- 5+ years Product Management & SaaS
- 5+ years leadership
- 100+ conference talks in 5+ countries
- Started and ran one of Germany's 40 largest blogs
- Published and cited in Cosmopolitan, OMR, Search Engine Journal, and multiple German TV stations
- Futurism called him an AI defender
- Malte once found a bug in the robots.txt of Google
Awards
- Best Paper by a Young Scientist, German Association for Journalism and Communication Studies
- Top 50 Marketing & Business Visionary, Adello
- Top 40 Blog in Germany, DeutscheBlogCharts und Virato
- Who To Follow: 75 Germany in the Social Web, t3n
- Top 100 SEO Agency, iBusiness
- Top 3 Speaker, SEO DAY
- Top 3 Speaker, AllThingsPerformance
- Best new SEO Blog, SEO FM
- Number 1 February 2008 Charts, Mister Wong
- Second-best SEO article, SEO United
- 7x SEO Agency Seal & Agency Recommendation, SEO United
CV
CPO & CMO, Peec AI (2025 - today)
As CPO (Chief Product Officer) and CMO (Chief Marketing Officer) of Peec AI, Malte makes sure that thousands of customers understand and improve their visibility in LLM-based search and answer engines.
In the first 6 months after Malte joined, Peec AI's ARR grew from $500k to $5M.
Peec AI awards & recognitions:
- 25 companies Europe’s startup insiders watched most closely (Sifted, H1 26)
- Fastest growing AEO vendor (ramp, July 26)
- Second fastest growing German startup (Crust Data, April 26)
- Hot 25 Q2 2026 (Harmonic)
- Most explored start-up in Germany (Startupmap, April 26)
- Hot 25 Q1 2026 (Harmonic)
- Trending Software Vendors with breakout growth (Ramp, Feb 26)
- 2025 Europe AI 100 (Accell, Nov 25)
- AI 100 (Sifted, Nov 25)
- Best SaaS Websites on the Internet (Framer, Nov 25)
- Hot 25 Q4 2025 (Harmonic, Oct 25)
Vice President of SEO, idealo (2024 - 2025)
As a member of the Executive Team (Mitglied der Geschäftsleitung), Malte was responsible for the visibility of idealo in traditional search engines and LLM-based answer engines. He led a business unit with 4 teams and 30+ people and was responsible for the company's most important traffic channel.
Selected highlights:
- Increased SEO traffic to PDPs by 20%+ and PLP by 100%
- Reduced eBay's lead over idealo from 162% to 9%
- Generated over 50M backlinks
- Grew Google Discover traffic by 1600%
- Automated manual processes with AI
Head of SEO, idealo (2020 - 2024)
Malte owned SEO and Content Marketing for 30+ websites in 10+ countries. He developed two team members into team leads. Together with his teams, Malte achieved:
- Core Web Vitals Hall of Fame (Google)
- Largest winner of the July 2021 Core Update (Sistrix)
- Second-largest winner of the November 2021 Core Update (Sistrix)
- Second largest SEO visibility growth in 2021 (Sistrix)
- Largest growth in organic traffic for an e-commerce website in 2022 (Semrush & Digitaleffects)
- From the 24th largest to the 12th largest website (Searchmetrics)
(All achievements with idealo in Germany.)
VP Product, Searchmetrics (2015 - 2020)
Malte Landwehr worked in various roles in the Product and Marketing teams of Searchmetrics. He worked on developing, running, promoting, and selling a B2B SaaS solution for Enterprise SEO and Content Marketing. Malte managed 12 employees and was part of the global leadership team.
Search Strategy Consultant, Heartbeat Labs (2018 - 2019)
Malte worked as a Search Strategy Consultant for the incubator Heartbeat Labs. He mainly focused on the SEO strategy for a tele-health startup that was successfully sold to MARCOL in 2020.
SEO & Blogger, Freelancer (2003 - 2016)
For many years, Malte Landwehr operated websites and social media accounts, acquiring millions of visitors and building a following of hundreds of thousands. Notably, he ran one of the 40 largest blogs in Germany.
Consultant, kpunktnull (2014 - 2015)
As a Project Manager and Digital Strategy Consultant, Malte worked at a management consultancy for clients in the automotive, pharmaceutical, FMCG, and food industries. His work involved developing digital and social media strategies, creating dashboards, defining KPIs, managing website relaunches, contributing to a Super Bowl ad campaign, and building a corporate startup.
Researcher, WWU (2012 - 2013)
Within the Communication and Collaboration research group at the University of Münster, Malte Landwehr conducted research in the fields of Social Network Analysis and Social Media Analytics. The projects were funded by IBM, Microsoft, the Vodafone Foundation, the Konrad Adenauer Foundation, the German Research Foundation, and the Federal Ministry of Education and Research.
This work was originally intended to lead to a PhD in Information Systems. However, Malte did not pursue this goal to completion.
Student, WWU Münster (2007 - 2011)
Malte studied Computer Science at WWU with a focus on information retrieval, machine learning, data visualization, web crawling, and graph centrality.
Co-Founder & Head of SEO, seoFactory (2008 - 2010)
Malte Landwehr co-founded the seoFactory, an SEO agency that once sent 5+ employees and 30+ interns to Crete for multiple months.
Blogger, artaxo (2007)
Between high school and University, Malte worked for the SEO agency Artaxo. He started their SEO blog and won the Best New SEO Blog award from seoFM.
Profiles
Malte Landwehr is an active contributor to these platforms:
Additional Profiles:
Crunchbase, F6S, Github, ORCiD, Google Knowledge Graph, Facebook, Xing, PeerSpot, Hacker News, StackExchange, Medium, Quora, Rentahuman, SSRN, Hugging Face, Google Scholar, Amazon Author, Kiva, IMDb, Instagram, TikTok