SEO Tool Acquisitions & Consolidation
An overview of acquisitions in the SEO tool space: 42 deals between 2012 and 2026, made by 25 different acquirers.
Acquisitions per year
Most active acquirers
Companies with at least two acquisitions. These 6 buyers account for 23 of the 42 deals.
| Acquirer | Acquisitions | Share |
|---|---|---|
| SEMrush | 9 | 21% |
| Moz | 5 | 12% |
| SaaS Group | 3 | 7% |
| Conductor | 2 | 5% |
| gShift | 2 | 5% |
| Neil Patel Digital | 2 | 5% |
Two of the most acquisitive companies were themselves acquired: Moz went to iContact (J2 Global) in 2021, and SEMrush — the single most active buyer with 9 deals — was acquired by Adobe in 2025. gShift made two acquisitions before being bought by Mintent in 2018, and Searchmetrics bought W3 Solutions before Conductor bought Searchmetrics.
All acquirers
Every company that has acquired at least one SEO tool or related business, with its deal count.
- SEMrush — 9
- Moz — 5
- SaaS Group — 3
- Conductor — 2
- gShift — 2
- Neil Patel Digital — 2
- Adobe — 1
- Authoritas — 1
- Bridgeline — 1
- BrightEdge — 1
- GinzaMetrics — 1
- HubSpot — 1
- iContact (J2 Global) — 1
- Lighthouse — 1
- Mintent — 1
- Newfold Digital — 1
- Plesk — 1
- Positive Group — 1
- Searchmetrics — 1
- seoClarity — 1
- SEOptimer — 1
- SimilarWeb — 1
- Sistrix — 1
- Sitecore — 1
- TapClicks — 1
Source data
The underlying list is maintained as a public spreadsheet and updated as new deals are announced.